Social media has not only changed the way we communicate, but it has changed the way we act as consumers. Our purchasing behavior changes based on what our friends, family and colleagues tell us through social media plugs. We tend to trust the recommendations of our friends far more than obvious marketing messages.
This new way of thinking and communicating is extremely powerful, and it is easy to harness its power to accomplish a high pressure act like selling your home. Using social media can help make selling your home easier, and possibly even more effective then old marketing tactics. Social networking can get you in touch with true buyers and other potential home selling leads. If you’re preparing to sell your home, here are a few ways you can boost your home’s selling power.
Get On the Web
There are a number of ways that you can promote your home for-sale online. While posting on Craigslist and real estate websites can certainly help, you can go a step further. You can launch a website of your own to send to interested buyers. Include high-quality photos and even a video tour of your home and its more interesting features. Upload these videos to your site and to YouTube, allowing you to give a personal walkthrough of your home, showing its warmth and personality.
Promote Your Home Socially
Your realtor should already be using online marketing methods to promote your home. However, your help is a huge added bonus. Even if you don’t have your own website, all real estate agents have their clients’ homes listed on a website. Share this link on your Facebook and Twitter feeds, and ask your friends to share and retweet your listing. Share often. You may not think your social reach is enough, but asking for everyone you are connected with to pass the information along can be priceless. All of your friends have a social reach too. Your home is much more likely to sell when more people are able to see your listing. You never know who will come across your home, simply through shared content.
Search For Sellers
Searching for other sellers, beyond your real estate agent, is a simple way to find other outlets to push your home sale. Facebook and Twitter allow you to keyword search businesses, brands and actual people that fit your search results. Use this tool and search for other real estate agencies and post your link to their business page. You can tweet directly to them, which may spark a real time conversation, allowing you to engage them with key points about your home. Utilize local organizations like the chamber of commerce or community outreach programs to help get your home information into the hands of a buyer. Networking with these types of social profiles can skyrocket your chances of getting your home viewed online.
Another great form of social search is the use of Twitter hash tags. Hash tags allow you to use specific keywords that people may be using in actual conversations on Twiter. If someone is engaging followers about moving, purchasing a home or relocating to a new area, you can follow that conversation through the hashtags being used. It is wise to reach out to these people and let them know what you have to offer regarding their wants and needs. This is an excellent form of social media target marketing.
Get Your Home Linked In
You may not have thought of LinkedIn as being a positive social media platform for getting your home sold, but it could prove to be the most effective. Connecting with real estate agents, offering information about your home and asking for their help is what Linked In is all about. Look for discussion groups in your area and reach out to relocating professionals. Join home selling groups, introducing yourself as an excited seller. Your connections will trust you, wanting to help you, since you are sharing personal information on a secure, professional networking platform.
Getting your information to the fingertips of the world is easy. Create a buzz about your property for sale simply by posting information about your home on several social networking sites. Talk about your home, share pictures and stories, and let potential buyers know that you exist.
Link
