Image courtesy of whitneymayparker.com
Having a solid social media routine set in place is imperative for any business looking to build a healthy social media presence, and critical to reap the benefits of social media. For some insight on how to start a social media routine, we turned to the social media news site Social Marvels, who in August discussed the topic in-depth.
Here’s a recap of what Social Marvels had to say, as well as some input from us:
Optimize any Social Media Ads
Before getting into community engagement, check up on any ads you may be running. This includes Facebook ads, Twitter ads, LinkedIn ads, and Google AdWords buys. Instead of just collecting data to analyze for a report, also make changes based on the weekend’s performance.
Twitter Mentions and Facebook Tags
Twitter mentions and Facebook tags (along with a slew of other metrics) are just two examples of users mentioning the brand or interacting with the campaign. React by mentioning them directly, replying, or showcasing them.
ShortStack note: Do not ignore negative comments. The rule in social media is to respond to everything — good or bad. And keep in mind: timing matters. The quicker you can respond (especially to a negative comment), the better.
Create and Share Content
There are three steps to creating and sharing content:
Step 1: Analyze and Create Content
Before creating content at random, take the time to see what is trending in your community.
A ShortStack note: There are several news sites, like Alltop.com, that aggregate all the important industry news in one place. Visiting these types of sites helps your company save time so that you can quickly identify popular trends in your field.
Step 2: Share Content Appropriately
Identify the networks that make the most sense to share your content on. Did you know Twitter links have the lowest click through rate of all social networks? So don’t spam your Twitter followers with links. Instead, share the link on another platform.
Find the network that works best for you. Experiment and see what happens.
Step 3: Track Content and Scale Its Performance
Throughout the day come back to your content and see whether or not it’s being shared. Based on how well your content is being received online, make changes accordingly.
In the end, creating a social media routine comes down to two things: testing and passion.
To read Social Marvel’s full post, click here.
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