To drive visitors to your attorney website you need to engage them. Start with good content. Create engaging, client-focused content, preferably in the form of a blog, on your attorney website. Case success blog posts focusing on the positive experiences of real clients are the most compelling content for potential clients. Once you have engaging content, start publishing and promoting.
Make sure your blog posts have social media sharing buttons:
This allows site visitors to share your engaging content throughout social media channels. The counters that appear by each social media button shows site visitors to how popular your post is. The idea is to expand your reach by having your readers/site visitors share your good content with others. Social media is all about actively expanding your audience.
Use your social media sharing buttons to share your content to your own social media accounts and pages. Simply click the button and then log into your account and share.
Post your content to your Linkedin Updates and all of your connections can view it. To post your content to your Groups, simply start typing in the Groups name and it will be displayed for you to click on and add to the list of groups. In this way, you can select all your groups or pick and choose, without fear of duplication or inappropriate posts in a group. Your Blog post will be included in each Group’s “Discussion” stream. Each Group emails the Discussions (containing your blog post) and Comments to all Group members, at least weekly. For some Groups, there are so many discussions and/or comments that it’s daily. You have now effectively expanded your audience dramatically.
A good social media for law firms program will also include promoting your content through a wide range of outlets, including syndication and social bookmarking services. The result is an attorney website with increased traffic, improved search ranking and new clients.
By Dora Palmieri
About Dora:
Dora is a founding partner of WebMarketingforLaw.com and has over 15 years of legal practice experience. She started her legal career as a defense attorney. After several years of defense work, Dora shifted her skills to representing injured plaintiffs and quickly excelled. She focused her practice on representing clients who had been injured in accidents, as a result of medical malpractice and other types of personal injuries. As a veteran of small practices she brings real world experience and knowledge of client development, from engagement and maintenance, to the ever present drive to expand client base. Dora is a graduate of Widener School of law where she earned a J.D. and has a L.L.M. in Trial Advocacy from Temple University James E. Beasley School of Law.
Dora can be reach via email at dora@webmarketingforlaw.com, and by phone at 484-464-4687.
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