Email marketing and social media can work together to help optimize each other to drive additional revenue. According to a survey from MarketingSherpa, 75% of social media users still believe that email is the best way for brands to communicate with them.
However, some “gurus” still claim they are masters of one or the other, in reality the most savvy marketing athletes are taking advantage of the power of email marketing and social media marketing – together.
Here are 5 ways to use social media to power your email marketing efforts:
1. Use a social sign-on
Use social sign-on on your forms to capture your prospect’s email address to increase email subscription rates. Make it effortless for your visitor to fill out an opt-in form by allowing them to fill out the required form fields with one button click.
2. Post social media updates with calls to action to join your email newsletter
Add direct calls to action to sign up for your email newsletter in your mix of regularly tweeted content. Here are a few tweet ideas to build your email list:
- Direct call to action (including benefits of joining) to sign up for emails from your company
- Gated-content that requires a form completion before accessing the additional full version
- Sweepstakes, promotions, and contents that require registration
- Email-only promotions with a reminder to sign up for the email to participate in the exclusive offer
3. Add an email opt-in form on your Facebook page
According to a Silverpop study, only 10% of brands currently use Facebook to increase email subscribers. This is a clear, low-handing, opportunity to turn your Facebook fans into email subscribers. You can either create a Facebook app with a form or simply created a Facebook post with a call to action to subscribe to your email newsletter.
4. Let your social network community know when your email is coming out
Before you distribute your monthly newsletter or weekly news round up, post on your social networks announcing the upcoming email with a link to remind them to sign up for your email before they miss out.
5. Manage social media and marketing campaigns on one calendar
By integrating your social media and email content you can reap additional benefits by aligning your top messaging theme across all your marketing channels to generate more lift in traffic and conversions. By having an integrated calendar, you keep your marketing content fresh and create stronger association between each of your channels.
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